At the landmark symposium of the 8th anniversary of the Ho Chi Minh City Business Association's (HUBA) - The Business Cafe, Mr. Nguyen Quoc Ky, Chairman of Vietravel Group and HUBA Vice Chairman, delivered a compelling vision for Vietnamese brands to the world stage. The event, held on August 10th, 2024, as part of a series that has engaged nearly 15,000 participants over 77 sessions, spotlighted the critical theme of "Building Vietnamese Brands for Global Reach."
In his remarks, Mr. Ky passionately articulated the critical need of Vietnamese companies in approach to international brand building. He explained that a brand’s essence is far more than just its logo, colors, or slogan—it is the culmination of product quality, service excellence, cultural values, and the trust of its consumers. In the fiercely competitive tourism sector, he stressed that elevating Vietnam’s brand internationally requires unwavering commitment and precisely crafted strategies.
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Mr. Ky shared Vietravel's approach to this challenge, detailing the comprehensive measures the company has taken to solidify its brand in the international arena. These initiatives include enhancing service quality, building and protecting brand value, launching global marketing campaigns, conducting extensive international market research, fostering continuous innovation, and forging strong partnerships. He underscored that safeguarding the brand’s integrity through these strategies is vital for long-term success.
The Vietravel chairman posited that the company's relentless pursuit of brand excellence transcends corporate interests, significantly bolstering Vietnam's global reputation. Mr. Nguyen Quoc Ky articulated a formula for global brand success: the fusion of superior service, cutting-edge innovation, international collaboration, and technological prowess.
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As a leader in sustainable development, Vietravel reaffirmed its commitment to implementing large-scale strategies for international brand reinforcement. Through the continuous elevation of service standards and the introduction of premium offerings, Vietravel is not merely expanding its brand footprint—it's spearheading the global recognition of Vietnamese excellence.
As the Largest Aviation-Tourism Corporation in the country, Vietravel consistently provides high-standard services at the most competitive prices so that you can discover the beauty of not only Vietnam but all of Southeast Asia.
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