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SHANGHAI, Nov. 22, 2024 - Vietravel, Vietnam's Largest Travel Corporation, is making significant strides at the China International Travel Mart (CITM), one of Asia's largest and most professional tourism exhibitions. The three-day event, running through November 24 in Shanghai, marks a crucial opportunity for the company to expand its footprint in the Chinese market.
The prestigious event, alternating annually between Shanghai and Kunming, represents a cornerstone in Asian tourism cooperation. Vietnam's National Authority of Tourism, in collaboration with the Vietnam Tourism Development Fund (VTDF), leads the national delegation, emphasizing the country's commitment to strengthening bilateral tourism ties. The Vietnamese delegation is led by Nguyen Le Phuc, Deputy Director General of the Vietnam National Authority of Tourism, alongside Mr. Nguyen Quy Phuong, Head of the Tourism Promotion Management Division (VNAT), demonstrating the high-level commitment to international tourism development.
At the heart of Vietnam's exhibition space stands an impressive 54-square-meter pavilion, strategically positioned adjacent to counterparts from Laos and Cambodia. The pavilion embodies the theme "Live Fully in Vietnam," with its design centered around the country's timeless charm. Decorated with traditional conical hats that symbolize Vietnam's cultural heritage, the three-sided open space showcases stunning imagery of the nation's most beloved destinations for Chinese travellers, including Hanoi, Da Nang, Hoi An, Hue, Nha Trang, and Phu Quoc.
Vietravel's participation is spearheaded by Nguyen Thi Bich Thuy, Deputy Director of the company's Inbound Department, demonstrating the company's serious commitment to international market development. Vietravel's participation serves multiple strategic objectives. The company is actively promoting new Vietnamese destinations to Chinese travelers while introducing tourism services specifically tailored to current Chinese market trends and preferences. This targeted approach reflects Vietravel's deep understanding of the Chinese tourism market and its commitment to meet evolving consumer demands.
As one of seventeen Vietnamese tourism enterprises participating in CITM 2024, Vietravel is leveraging the exhibition to strengthen existing partnerships and forge new connections within China's vast tourism industry. The company's presence at this prestigious event plays a crucial role in fostering bilateral cooperation in tourism, culture, and economic development between Vietnam and China.
The timing of Vietravel's participation is particularly significant as international tourism continues its post-pandemic recovery. The exhibition provides the company with valuable opportunities to connect with both major and emerging Chinese tour operators, expanding its market reach and establishing new distribution channels within China.
Through this exhibition, Vietravel aims to enhance its market penetration while contributing to the broader goal of promoting Vietnamese tourism. The company's efforts align with the national strategy to strengthen Vietnam's position as a premier destination for Chinese travelers, combining cultural authenticity with modern tourism experiences.
For more information about Vietravel's participation in CITM 2024 and its specialized offerings for the Chinese market, interested parties can visit the company's website www.vietravelasia.com or meet with our representatives at the Vietnam Tourism Pavilion during the exhibition at stand No 5.1 - A35.
As the Largest Aviation-Tourism Corporation in the country, Vietravel consistently provides high-standard services at the most competitive prices so that you can discover the beauty of not only Vietnam but all of Southeast Asia.
Please contact us for more information
Vietravel – Asia’s Leading Tour Operator
Hotline: (84) 35 235 61 61
Email: [email protected]
Website: www.vietravelasia.com
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