On August 4th-5th, the Vietnamese Food Festival, a two-day culinary extravaganza, launched at the India Expo Centre & Mart as part of the India International Hospitality Expo 2024 (IHE).
The event was organized by the Vietnam Embassy and Vietnam Trade Office in India in collaboration with the Vietnam Culinary Culture Association, and other Vietnam’s key tourism – aviation companies including Vietravel, and Vietnam Airlines. This professionally organized event promises to showcase the rich culinary traditions of Vietnam, offering attendees an immersive cultural experience.
Addressing IHE, Vietnam’s Trade Counsellor at the Vietnamese Embassy in India Bui Trung Thuong said this is the first time Vietnam has been chosen as a partner country for the event. This festival officially took place in India Expo Centre & Mart, Noida, India, with an anticipated 100 to 200 guests to celebrate Vietnam's vibrant flavors and culinary traditions. Vietnam takes the spotlight at IHE, presenting a golden opportunity to promote its rich culinary heritage and tourism potential. The IHE, boasting 1,000 booths and anticipating 20,000-25,000 visitors, offers Vietnamese businesses an unparalleled platform to showcase the nation's allure. This strategic partnership allows Vietnamese enterprises to captivate a vast audience of industry professionals and enthusiasts, positioning the country as a must-visit destination on the global stage.
In the first half of 2024, Vietnam's tourism sector has witnessed an unprecedented influx of Indian visitors. The country welcomed a staggering 231,000 Indian tourists, marking a dramatic 164% increase compared to the same period in 2023.
Vietravel is at one of the forefront of energizing the Indian market for Vietnamese tourism, leading the charge in enhancing inbound travel from India. As the pioneering company driving this initiative, Vietravel has played a crucial role in expanding Vietnam’s appeal to Indian tourists. The swift growth in Indian visitors to Vietnam in early 2024 is a testament to the tireless efforts of Vietnamese tourism offices, including the Vietnam National Administration of Tourism, the Vietnam Embassy and the Vietnam Trade Office in India.
This collaboration is set to ignite greater interest in Vietnamese travel among Indian tourists, strengthening the ties between the two nations.
At the festival, Vietravel dazzled with an array of travel and culinary services. Discover more about their offerings here.
As the Largest Aviation-Tourism Corporation in the country, Vietravel consistently provides high-standard services at the most competitive prices so that you can discover the beauty of not only Vietnam but all of Southeast Asia.
Plan your trip to Vietnam here.
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