Agoda CEO Omri Morgenshtern noted that more Koreans are opting for Vietnam over Thailand, their favored destination pre-pandemic. South Korea has become the largest source market for tourists in Vietnam, accounting for 30% of total international visitors. This surge can be attributed to factors like the increasing number of Korean factories in Vietnam, the visa-free policy for Korean tourists, and Vietnam's active promotion through media channels.
In the first five months of this year, South Korea was the largest source market for tourists in Vietnam, with over 1.3 million arrivals, accounting for 30% of the total international visitors (4.6 million arrivals).
Mrs. Huynh Phan Phuong Hoang, Deputy CEO of Vietravel - Vietnam’s largest aviation and tourism corporation, highlighted Vietnam's active promotion of tourism to South Korean customers through various media channels. Popular reality TV shows in Korea often feature Vietnam, influencing Koreans to choose it as a travel destination. For example, the TV program "Battle Trip" on KBS, one of the largest Korean TV stations, highlighted a trip to Da Nang City, making it one of the top 10 destinations among South Korean audiences.
Vietnam's active promotion of tourism to South Korean tourists has influenced their travel decisions. The 5-hour flight between the two countries and the availability of budget airlines with affordable airfares have further enhanced Vietnam's appeal to Korean travelers. Korean tourists are drawn to destinations like Da Nang, Phu Quoc, and Nha Trang, which offer beautiful beaches, diverse water sports, cultural attractions, and vibrant nightlife.
Vietnamese travel companies face challenges in attracting Korean tourists who prefer independent travel or booking through South Korean companies. When South Koreans prefer purchasing smaller, day tours in Vietnam. To tackle this issue, Mrs. Phuong Hoang emphasized the importance of Vietnamese travel companies enhancing cooperation with their Korean counterparts to create attractive and convenient tour packages.
To cater to South Korean tourists, Vietnam needs to prioritize meeting its high standards in tourism. This involves training the hospitality workforce in language proficiency and ensuring targeted promotional campaigns. The tourism industry should also focus on developing various types of tourism experiences,
such as cultural, adventure, resort, and culinary tourism, to provide unique and distinctive offerings.
Establishing a sustainable partnership and facilitating favorable conditions for promoting and marketing Vietnamese tourism in South Korea are essential steps in welcoming more Korean visitors to Vietnam. The evolving preferences of South Korean tourists provide an opportunity for Vietnam to continue expanding its tourism industry and create unforgettable experiences for all who visit.
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