Micenet, known for its expertise in the event business, has lauded Central Vietnam as a burgeoning and vibrant destination for MICE tourism.
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Micenet has commended Central Vietnam's rise in stature, attributing it to the increasing connectivity via domestic and international flights to and from Da Nang, which is swiftly evolving into a MICE tourism hotspot. Da Nang's strategic location, nestled between two UNESCO-recognized world heritage sites, Hoi An ancient town and the Hue ancient capital complex, adds to its appeal. Furthermore, Da Nang boasts an abundance of high-quality restaurants, beachfront hotels, and resorts, along with premium services and tourism offerings.
In 2023, Da Nang has placed a heightened emphasis on MICE tourism, with numerous promotional initiatives and participation in international travel fairs and trade exhibitions overseas. The city is also actively working to establish additional direct flight routes.
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Highlighting suitable venues for MICE events, Micenet has singled out the InterContinental Danang Sun Peninsula Resort as a prime example. Despite Australian tourists traditionally favoring independent travel and couples' vacations in Vietnam, this resort has seen a surge in bookings for technology and healthcare seminars, with reservations extending into 2024. The resort's appeal lies in its plethora of meeting and function rooms, customizable menus, and a diverse array of team-building and outdoor activities, including corporate social responsibility programs.
Da Nang boasts an array of hotels and resorts well-equipped to host events, conferences, seminars, and fulfill diverse business requirements. These include Danang Marriott Resort & Spa, Pullman, Furama, Crowne Plaza, Hyatt Regency, Vinpearl, Sheraton Grand, and more. Independent venues such as APEC Park and Ariyana Da Nang International Convention Palace offer versatile spaces suitable for various types of events.
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Beyond its beachfront luxury accommodations, Da Nang entices tourists with renowned attractions like the Marble Mountains, ancient temples, and spiritual pagodas. The city also boasts the Sun World Ba Na Hills entertainment complex with the wonderful Golden Bridge, one of the symbols of Vietnam.
Throughout the year, Da Nang hosts a plethora of festivals and exciting activities encompassing culture, cuisine, music, cinema, sports, and health. Micenet further recommends businesses consider organizing conferences, seminars, and events during the Danang International Fireworks Festival (DIFF) or the Danang Golf Tourism Festival, which includes the prestigious BRG Open Golf Championship Danang and world-class golf courses.
The Australian magazine also suggests travelers can combine their MICE events with explorations of the charming ancient town of Hoi An, renowned for its ancient houses, silk costumes, and exquisite ceramics. In the evenings, the town is adorned with captivating lanterns that create a magical ambiance. Furthermore, visitors can embark on an exhilarating journey through the winding Hai Van Pass, culminating in a visit to the time-honored ancient capital of Hue. Here, they can marvel at historical relics and ancient architecture within the Hue Citadel, explore the tombs of the Nguyen Dynasty kings, and visit sacred pagodas.
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Central Vietnam's growing appeal for MICE tourism, combined with its rich cultural and natural attractions, presents a compelling destination for both business and leisure travelers alike.
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